Forbes covers Storecoin
All eyes are on data. From the regular data breaches that pepper the news to the growing consternation of politicians, data, privacy, and tech are at the center of modern consciousness.
Unsurprisingly, one of the major focuses for many in the blockchain and cryptocurrency space is to look at data and privacy in new ways, allowing consumers and true peer to peer networks to take control of their data back from big companies.
The data these increasingly monopolistic giants collect about users and their behaviors is the most valuable part of any digital application. Indeed, it is valuable enough that it has allowed the mobile and desktop internet to provide those users with countless experiences for no monetary payment, just the surrendering of that data to the platforms who then allow it to be used to help with targeted advertising. The problem has been that the data goes into a black box and there is no transparency or accountability on how it is used.
This is where Storecoin’s mission comes. The idea at the center of their just-released Lite paper is the tokenization of data. To the team, data tokenization creates numerous benefits.
